OTT rights of Mani Ratnam’s next with Vijay Sethupathi sold for a modest price? The latest buzz on social media suggests that Netflix has acquired the post-theatrical rights of this upcoming film for ₹20 crores. While this figure may appear low for a project by a celebrated director, it reflects the current state of the OTT market, which has experienced a significant downturn. Securing any deal these days is considered a major achievement.
The film, which marks Mani Ratnam’s next directorial venture after the mixed response to Thug Life, brings together Makkal Selvan Vijay Sethupathi and the talented Sai Pallavi as the female lead. Production is expected to kickstart in July. The OTT rights of Mani Ratnam’s next with Vijay Sethupathi being sold for ₹20 crores indicates how streaming platforms are now more cautious with their spending.
Madras Talkies is bankrolling this film in association with Lyca Productions and India Talkies. The music will be composed by the legendary AR Rahman, who has frequently collaborated with Mani Ratnam. Vijay Sethupathi previously worked with the director on Chekka Chivantha Vaanam. This movie also marks Sai Pallavi’s first collaboration with both Mani Ratnam and Vijay Sethupathi, adding to the excitement among fans.
In conclusion, the OTT rights of Mani Ratnam’s next with Vijay Sethupathi have been sold for what might seem a modest price, but this reflects the broader trends in a struggling digital market. Despite the lower valuation, the project promises to be a compelling watch with its strong cast and crew, including AR Rahman’s music and Sai Pallavi’s fresh pairing with the lead actor.
