Telugu cinema is now not domestic .. global level. But behind this light, the rest of the darkness is also at stake. Especially the cost of production of big films, the star heroes, and the profit of the exhibitors are now a hot debate in Tollywood.
Although nearly 300 films are released in Tollywood every year, only 10% of them have a huge budget. The remaining 90% of the short films. Industry turnover depends on them.
However, in the case of big films, stars, technical budgets and promotions are all over. This has led to the argument that exhibitors and distributors are in trouble.
Meanwhile, the producers say that the supplementary revenues coming from one side to the exhibitors are focused. In such circumstances, the star heroes are of the opinion that if the star heroes reduce their gratuity and take a share of cinema profits, it will be a fair system.
It is time to reconsider a film business model. Clarity should be on construction cost, revenue sharing and theater profits. Otherwise there is no place for short films and producers.