Cinema Tickets : The way of watching movies has completely changed in the digital age. People are watching movies and web shows on their mobile phones. OTT viewing has become very easy with smartphones. In these conditions people are not coming to theaters to watch movies. Unless there is a specialty in Pushparaj range, tickets are not being sold on Book My Show, online portals. Like in America, multiplexes are already implementing the “Cinema Pass” system. To increase the viewership of movies in a month, to bring people to theaters, they make free tickets available with bulk bookings. Leading multiplexes are still trying for such innovative approaches.
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PVR INOX has announced a shift from the traditional rigid cinema viewing model to a more flexible viewing model. PVR is introducing a new concept called `FLEXI Show’. PVR is piloting a system. In this if the viewer wants to leave the show midway, they are refunded the ticket price based on the viewership percentage. The FLEXI Show ticketing model introduces a time-based refund system. If the audience doesn’t like the movie or has to leave for some work, the show can be left midway.
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If the audience leaves more than 75 percent of the movie before leaving the theater, they will be refunded 60 percent of their ticket price. For the remaining 50-75 percent, 50 percent will be refunded. If 25-50 percent of the film is left, they get 30 percent refund. Whether it’s a family need, or a call from work, audiences are never locked into their ticket price. This experiment is being implemented in 40 cinema theaters in New Delhi and Gurgaon. PVR is trying to implement this across the country. Have you watched an hour long show before the audience leaves their seats? Have you seen the half hour show? Have you seen more than half the movie? Based on that, the ticket price will be refunded. PVR is implementing this flexi show approach to suit the changing lifestyle of people. People’s time is very valuable. They are flexible in their needs.