Pushpa 2, starring Allu Arjun, has been a sensation at the box office, breaking records, especially in Hindi markets. Despite its overwhelming success in some regions, the film seems to have suffered significant losses in others, with certain areas struggling to even break even.
Since its release on December 5, Pushpa 2 has been riding a wave of success, particularly in Hindi, where the film has grossed a staggering amount, even surpassing the lifetime collections of Baahubali 2 in just 30 days. The success in the North has been a major highlight, with collections continuing to surge. However, the film’s performance in other languages has been far less impressive, raising concerns about its overall profitability.
In Tamil, where the theatrical rights were bought for ₹110 crores, the film’s collections have reportedly stalled at ₹70 crores, indicating a substantial loss of ₹40 crores. Similarly, the film’s release in Kerala was delayed, and after an initial surge, collections plummeted sharply. In Karnataka, the film also saw a significant drop in collections, and it has yet to recover its investment in Telugu-speaking regions. The movie has failed to cross the crucial break-even mark, with distributors now facing considerable losses.
Despite its success in Hindi, where it netted over ₹800 crores, Pushpa 2’s underperformance in other regions has left many in the industry questioning the film’s overall financial success. The situation highlights the challenges that even massive Pan India films face when attempting to appeal to diverse regional audiences.