Chai Shots, a brand new sensation from Chai Bisket, is India’s first regional short-series OTT, a high-quality vertical video platform designed for smartphone customers. Episodes are designed underneath two minutes, redefining storytelling.
It’s launched with an enormous Telugu content material library and goals to grow to be a devoted platform for India’s cellular viewers. It should quickly increase to Hindi, Tamil, Kannada, Malayalam, Marathi, Bangla, and Assamese. With the help of Information Edge Ventures and Basic Catalyst, Chai Shots goals to shift viewers from infinite scrolling to structured, high-quality tales and leisure.
On the Chai Shots app launch occasion, Rana Daggubati mentioned, “Hello everybody. When there have been no OTTs, besides Amitabh Bachchan, not one of the high stars got here to TV. Telugu audiences had solely Gemini TV after theatres. I met Sharath and Anurag, and we labored collectively on TV reveals, stage occasions, and film advertising. They’ve been a part of each journey of mine.”
He added, “Chai Shots has empowered practically 200 creators. Sharath and Anurag’s concepts are very revolutionary and inventive. They perceive the younger Telugu viewers brilliantly. I’m very completely happy to be a small a part of their journey. I will do something they want from me. I wish all of the buyers who supported this concept the perfect. I need the content material right here to grow to be as popular as cinema. I need the creators and stars right here to grow to be like film stars. I will certainly watch all of the reveals.”
