Music plays a pivotal role in creating excitement for Sankranti movie releases, as it serves as a key factor in building anticipation and hype among audiences. Last year, Guntur Karam used innovative promotional strategies like the “folding chair” stunt, but this time, fans are eagerly awaiting the music albums of upcoming releases. With three major films, two of which have music composed by the talented Thaman, expectations are high, particularly for Daku Maharaj. On the other hand, Bheems, known for working with less mainstream heroes, was initially not generating much buzz. However, just ten days before the festival, the tide has turned, and Bheems is now at the forefront of conversations.
Bheems’ music for Venky starrer has become a chartbuster, with three of the songs already dominating the music charts. Directed by Anil Ravipudi, these songs have struck a chord with listeners, with tracks like Godari Gattu gaining massive popularity. The recently released song, sung by Venky himself, is also receiving immense love from the masses. On the flip side, although Thaman’s music for Daku Maharaj has shown promise, it has not gained the same level of virality as the music of Akhanda or Veerasimha Reddy. With a few more songs left to release, the real impact of Thaman’s music is yet to be seen, and fans are hopeful that the upcoming tracks will turn the tables.
In the case of Game Changer, there’s been noticeable excitement around the visuals and Ram Charan’s performance. However, the music has not fully met the high expectations surrounding the film. While the movie showcases impressive dance sequences and grand visuals, the songs have yet to match the level of anticipation. Fans have voiced their concerns that, despite the film’s visual appeal, the music does not have the same weight as other releases. Still, Thaman’s background score could prove to be a game-changer, as his work in theaters often elevates the experience to a whole new level. With Sankranti fast approaching, the music’s impact will be better understood once the audience experiences the film with its background score on January 14.
As the race for Sankranti box office supremacy heats up, the focus now shifts to the music and how it influences the overall success of the films. While Thaman’s contribution to Game Changer and Daku Maharaj remains to be fully evaluated, it is clear that music remains a crucial element for shaping the audience’s perception. As we await the final verdict on the music’s impact, it will be exciting to see if the anticipation leads to chart-topping success or if Bheems continues to hold the edge with its infectious tunes. Only time will tell which movie comes out on top in terms of music, with fans and critics alike eagerly waiting for the Sankranti releases to unfold.