Telugu Cinema Promotions: Once upon a time, Telugu movie promotions were limited to Hyderabad only. From the announcement of the new movie to the pre-release events, everything was held in Hyderabad. However, with the rise of Telugu cinema to a pan-India level, the management of promotional programs also changed. In the current situation, Telugu film industry is gaining international recognition by promoting films across the country.
Telugu Cinema Promotions Beyond Hyderabad Boundaries
For pan India level movies, promotional programs are special. Major cities like Mumbai, Chennai, Bangalore, Lucknow, Dubai, and Malaysia have become venues for the promotion of Telugu cinema. This change has opened up new markets for films. Events are not limited to classy cities only, with special promotional events for mass movies like ‘Pushpa’ even in places like Bihar. This method plays a vital role in attracting more audience.
In earlier days, film promotion was limited to premier cities as all facilities were available there. But now, campaigns are also being conducted in rural areas with the aim of bringing movies closer to the masses. It is looking to win the hearts of not just the regional audience, but the audience from all corners of the country. Moreover, with the increase in promotional activities in the northern states, the number of events held in Hyderabad has decreased somewhat.
After the bifurcation of AP, cities like Vijayawada and Visakhapatnam became the new centers of Telugu cinema promotion. Kollywood heroes have also created a new trend by promoting their films in Visakhapatnam. Telugu film industry is gaining international recognition with these changes. This development has given a new impetus to the industry and is playing a vital role in bringing every movie to the public with a new innovation.
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