Hari Hara Veera Mallu, starring Pawan Kalyan, is finally picking up momentum as the team dives into full-fledged promotions ahead of its grand release on June 12th. While the film faced delays and struggled to sustain hype during its production phase, new director Jyothi Krishna, who took over from Krish Jagarlamudi, is now steering the campaign with renewed energy.
In a recent Space session on X (formerly Twitter), Jyothi Krishna revealed that the trailer will be launched in North India in a massive event. Citing how the teams of Pushpa 2 and Game Changer recently held grand promotions in Bihar and Lucknow respectively, he hinted that the team is exploring a unique city to create similar buzz. If executed well, Hari Hara Veera Mallu could be the third biggest pan-India promotional campaign in recent months.
The director also confirmed the release of the fourth single on May 28th. Interestingly, this song had originally been planned as the third single, but Pawan Kalyan reportedly asked for changes in the lyrics, leading to a delay. Two more songs are also yet to be launched, and the team is strategizing interviews and audio promotions to keep the hype going strong.
Produced by AM Rathnam, this historical action-drama is expected to be a visual spectacle. With well-timed promotions and a powerful soundtrack, the film could reclaim the spotlight in the competitive June release slate.