In today’s Tollywood industry, it has become nearly impossible for heroines to survive without showcasing glamour. While talent was once the prime focus, the current trend gives more importance to screen presence and visual appeal. As a result, many actresses are now turning to glamour as a strategic tool to sustain and boost their careers. Even senior stars like Samantha, Tamannaah, and Rakul Preet Singh are adapting to this trend by enhancing their glam quotient.
Tamannaah has become bolder with her fashion choices, consistently raising the glamour bar with each project. Rakul Preet is also stepping up her style game, ensuring she remains in demand. Samantha, known for her girl-next-door image, is now ready to explore roles that challenge her previous on-screen persona, signaling a major transformation.
Among the new generation, Meenakshi Chaudhary has emerged as a standout glamour icon, winning hearts with her stunning looks in films like Khiladi and Goat. Similarly, Malavika Mohanan, who stars in Raja Saab, is making waves on social media with her captivating photoshoots and bold fashion sense.
Other actresses like Kavya Thapar, Bhagyashree Borse, Sai Manjrekar, and Mrunal Thakur are also leveraging their glamorous appearances to gain popularity. It’s clear that in the current Tollywood landscape, glamour is not just a trend but a powerful tool for career growth. Until the industry sees a shift, this glam-focused strategy seems to be the key to staying relevant.