Tamannaah Bhatia’s recent appointment as the brand ambassador for Mysore Sandal Soap has sparked unexpected controversy in Karnataka. While the actress continues to be one of South India’s most sought-after stars, her new endorsement deal has drawn criticism from some Kannada audiences who argue, “We have more beautiful actresses in our state” (ನಮ್ಮ ರಾಜ್ಯದಲ್ಲಿ ಹೆಚ್ಚು ಸುಂದರ ನಟಿಯರು ಇದ್ದಾರೆ).
The backlash comes despite Tamannaah having previously clarified her stance in various interviews. She recently shared her journey in cinema, revealing how she overcame naysayers: “When I entered films, relatives and neighbors warned my mother about the industry. But had I listened, I wouldn’t be here today.”
Addressing the ongoing scrutiny, Tamannaah didn’t hold back: “Most men comment on women’s clothing. Even uncles do the same. But if men don’t behave appropriately, why should women change how they dress?” She further added that such critics “need to consult psychiatrists”—a bold statement reflecting her frustration with regressive mindsets.
While the controversy continues, Tamannaah remains unfazed, focusing on her flourishing career. Whether this backlash affects her brand value or fades away remains to be seen.