The Andhra Pradesh film industry is once again embroiled in a significant theater controversy, with recent developments causing considerable disquiet among stakeholders. Reports indicate that the State’s Cinematography and Tourism Minister, Kandula Durgesh, has directed the Principal Secretary of the Home Department to initiate a formal inquiry into the recent decision by certain exhibitors to potentially shut down cinema halls. This move by the government comes amidst heated discussions within the industry, particularly as it coincides with the impending release of Pawan Kalyan’s highly anticipated film, Hari Hara Veera Mallu.
The controversy stems from long-standing allegations of a growing monopoly within the exhibition sector, where powerful entities are accused of controlling theater allocations and limiting access for smaller producers. Exhibitors, frustrated with the current rental-based revenue model, had announced an indefinite strike from June 1, demanding a shift to a percentage-based sharing system. This proposed shutdown, though temporarily averted, has ignited accusations that a few influential suppliers are unduly dictating film releases, leaving independent filmmakers struggling to secure screens. Concerns also persist about traditional theaters being converted into alternative venues like malls or function halls.
Adding a political dimension, speculation abounds whether these exhibition sector maneuvers are specifically orchestrated to target Pawan Kalyan’s Hari Hara Veera Mallu, which is set for a June 12, 2025 release. Critics suggest that such internal disputes only serve to alienate audiences, pushing them further towards convenient Over-The-Top (OTT) platforms, especially as home viewing technologies continue to advance. The debate highlights a fundamental clash between industry practices and evolving audience preferences.
Analysts and veteran industry figures have issued stern warnings, emphasizing that the actions of a select few could jeopardize the long-term viability of the entire Tollywood ecosystem. They caution that if these internal conflicts are not swiftly resolved through constructive dialogue, the negative repercussions could ultimately be self-inflicted, causing irreparable damage to the future of Telugu cinema. The current situation demands a unified approach to safeguard the interests of all participants in the industry.