In the current age of aggressive film marketing, promotions often decide the fate of a movie. However, when the lead actor is a busy political leader and film star like Pawan Kalyan, traditional promotional strategies become challenging.
The upcoming historical action drama Hari Hara Veera Mallu, directed by Krish Jagarlamudi, is gearing up for a grand release. But industry sources confirm that Pawan Kalyan will not be actively participating in promotional events. With his ongoing commitments to the film OG and duties as Deputy CM of Andhra Pradesh, Pawan’s availability is limited.
Mumbai Event in Planning Stage
Despite this, the team is reportedly planning a grand promotional event in Mumbai, hoping to ensure Pawan’s brief appearance. Recently, the actor was seen visiting the studio of music director M.M. Keeravani, and the team is planning to use that footage creatively for promotions. Short BTS clips and studio videos are being developed into viral content to compensate for his absence.
Krish Steps Back, Jyothi Krishna Steps In
Adding to the complexity, director Krish, who completed nearly 80% of the shoot, is currently unavailable due to his work on Ghaati and his upcoming project with Balakrishna. Hence, Jyothi Krishna is now overseeing the final leg of the shoot.
With limited access to both Pawan and Krish, the production team is forced to adopt non-traditional promotional strategies. They aim to generate buzz through content-heavy teasers, behind-the-scenes moments, and creatively edited clips featuring Pawan Kalyan.
As the film’s release date approaches, all eyes are on how the makers will build hype without the star’s physical presence in campaigns.