The court gave a key verdict on the exhibition of ads in theaters. While a Bangalore man approached the court saying that the ads were wasting time in front of the film, the verdict came to him. As a result, PVR was fined ₹ 65,000 on Inox. Now the question is: Do ads continue in theaters? Will it decrease?
The audience has been embarrassed that ads have been increasing in front of the film for a long time. The ads are testing the audience’s patience while waiting for the film to come to the theater and overcome the traffic. Its impact on the film results.
With the availability of OTT platforms, the audience is enjoying the ad-free experience with a premium subscription. However, theaters are still tired of advertising. If this trend continues, the number of audiences coming to theaters is at risk.
According to Critics, theater ownership should be dependent on ads for revenue. If some films already have a higher length, additional advertising is at risk of embarrassing the audience. If the theaters do not explore ways to improve the audience experience, the OTT is likely to face more difficulties in the future.