Thiru Veer: Why his films lack theatre success is a question the actor himself has addressed ahead of his latest release. His upcoming film, Oh..! Sukumari, a rural entertainer co-starring Aishwarya Rajesh, hits theatres this Friday. In a recent interview, Thiru Veer opened up about the factors holding his movies back from strong box office performances.
According to Thiru Veer, his previous film The Great Pre-Wedding Show received excellent reviews and appreciation, even from harsh critics. The team expected a good theatrical run. However, budget constraints prevented proper promotion, leading to low awareness among audiences. “We couldn’t promote the film properly,” he explained. “There was a lack of awareness about the movie. There were financial issues.”
Discussing Papam Pratap, he noted that the word-of-mouth was mixed. The actor believes that watching films in theatres has become costly, so audiences now only show up when the buzz is exceptionally strong. He added that either highly favorable talk or a crowd-favorite star is essential to pull people into cinemas, especially with the rise of OTT viewing habits.
Thiru Veer’s candid remarks highlight the real challenges behind theatre success. With Oh..! Sukumari releasing this weekend, it remains to be seen whether positive word-of-mouth can overcome the hurdles the actor described. For now, his explanation of why his films lack theatre success offers valuable insight into the current industry landscape.