Ramayana: Bollywood Betting on China for Blockbuster Return as the makers of the upcoming film aim to tap into the world’s second-largest theatrical market. A recent exclusive report in Mid-day reveals that discussions are already underway with Chinese exhibitors and distributors for a promotional tour. The plans for Ramayana include a four-day trip led by stars Ranbir Kapoor, Yash, and Sai Pallavi, with a press event and screening at the Pingyao International Film Festival on September 24, followed by a multi-city run during China’s Golden Week starting October 1.
This move echoes the strategy behind 2016’s Dangal, headlined by Aamir Khan, which remains Indian cinema’s biggest grosser largely due to its mind-blowing performance in China. Hindi cinema is now looking at Ramayana to replicate that success in the same market. According to the report, if the content clicks with Chinese audiences, the film could generate massive revenue and gain a global foothold.
The makers are positioning Ramayana, a mythological epic, on a world stage, hoping its universal themes and star power will attract viewers. The Chinese market has shown a strong appetite for Indian content before, particularly for films with emotional depth and spectacle.
It remains to be seen how much of an impact Ramayana will create in China, but the planning suggests a calculated bet. If the film clicks, it could mark a major blockbuster return for Bollywood in the region.