Veteran filmmaker and former Film Chamber president, Tammareddy Bharadwaja, has called upon Telugu film industry professionals to actively participate in government-led social awareness programs. He suggested that actors utilize their influence by creating awareness videos to support these initiatives.
While he did not personally attend the recent meeting between Telugu film celebrities and Chief Minister Revanth Reddy, Tammareddy acknowledged that the meeting was productive and helped bridge the gap between the industry and the government. He emphasized that the film industry should be a unified entity under the Film Chamber’s guidance, encompassing all sectors for effective coordination.
Tammareddy also stressed the importance of responsible film practices. He reiterated his opposition to “benefit shows” while allowing for premieres without financial gains. He cautioned against seeking government intervention for ticket rate adjustments, highlighting the industry’s global reach and its ability to generate revenue independently.
Furthermore, Tammareddy urged young actors to be more receptive to guidance from senior members of the industry. He emphasized the need for humility and a willingness to learn from experienced professionals. He also stressed the importance of social responsibility, urging filmmakers to utilize their platform to address societal issues and create meaningful content.